“The goal-orientated approach that the management books advocate is to find a need and fill it. We don’t get many new ideas out of that because if you ask most people what they want, they want just what they have now, 10 percent faster, 10 percent cheaper, with 10 percent more features. It’s kind of a boring way to predict the future. But if we look at the big hitters in the 20th century, like the Xerox machine, like the personal computer, like the pocket calculator, all of these things did something else. They weren’t contaminations of existing things. They weren’t finding a need and filling it. They created a need that only they could fill.”
Alan Kay in Predicting The Future, Stanford Engineering, Vol. 1, No. 1, Autumn 1989
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