Tuesday 10 April 2012

Simulacrum















In contrast to Baudrillard's simulacrum Deleuze's definition has a positive charge. If for Baudrillard Simulacrum, as essentially the copy of the copy, the copy of a non-original something is an utterly degraded form, for Deleuze simulacrum is opposed to copy, it is the image without resemblance and acquires its positive charge by interrupting the relation between original and copy.


In Logic of Sense Deleuze uses the simulacrum to explain the pure becoming. "Pure becoming, the unlimited, is the matter of the simulacrum insofar as it eludes the action of the Idea and insofar as it contests both model and copy in once." p.4


image: Campbell's Soup Cans Andy Warhol (American, 1928-1987) |Moma.org
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